Chart: Marijuana brand concentration highlights need for strategic branding, marketing

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As most recreational cannabis markets mature, a small number of brands are gobbling up the majority of sales. Brand concentration – where a few brands command most of a segment’s sales – highlights the importance of effective branding and messaging for marijuana companies. “When analyzing the competitive landscape of the cannabis market we often look […]

Chart: Marijuana brand concentration highlights need for strategic branding, marketing is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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